Passionate about what we do

How in the name of god is it possible to work with surveys for more than decades and still get fired up about it? Fair question, we admit.

First, some 20 years ago, when the Internet was just a fad, we set out to turn surveying into real one-to-one dialogs and it’s only just now that we are starting to see it take real shape.  Secondly, we really believe in the power and the necessity of feedback to for driving change.

Apart from these two, slightly nerdy traits, we do believe that companies can and should do so much more with their CX initiatives and that we all have our best work in front of us.

Here are a few other things that we believe

1. If you haven’t read it yet, here it is again: Both Jesus and the Devil reside in the details
2. CX is  a journey that all companies must embark on if they are to survive in the long run
3. Human beings are always intuitive, always emotional and sometimes rational
4. Keep your promises.
5. Be serious but don’t take yourself too seriously
6. Everything doesn’t have to be bells and whistles – but it must be adequate and fit for purpose
7. If you want a relationship with your customers and not just a series of transactions you need to think about how relationships are created, structured and how they grow, not between companies and consumers but between human beings – and then start acting accordingly.