Customers don’t seek to interact with touchpoints, they seek to complete their journey of satisfying their need. Companies that adopt a journey mindset and analytics enjoy increased customer loyalty and CX RoI

In an average customer journey, a customer interacts with some 20+ touchpoints.  Journey analytics tells you which combination of touchpoints, across channels, are more effective than others and which ones are broken. Our, very affordable method, is built around two core concepts:

• In Journey Signals: interaction data from touchpoints and feedback
• End of journey metrics: A KPI that indicates journey success for your business and your customers

By connecting In Journey Signals and End of journey metrics, on any journey, your company will enjoy a better customer understanding, better CX metrics that are connected to real tangible business results enabling your company to accelerate your CX programme